For most of human history, communication was physical, vocal, and communal. Our brains evolved to read body language, tone, pacing, and thousands of subtle cues that help us interpret meaning. When those cues disappear—as they do in text-based communication, context is stripped away. Misunderstandings multiply. Trust weakens. Conversations become more fragile. Yet, every organization relies on people who act as the connective tissue—those who keep communication flowing across

Over the last couple of years, I have had numerous philosophical conversations about the leadership strategy where sales and marketing are led by the same person. Is the leadership a one or two person structure? Marketing leaders who aspire to excellence often want to know if they will have a seat at the C-Suite table. Surprisingly, C-suite leaders want clarity and an explanation of the difference between "sales" and "marketing" in order to determine that approach.  The truth

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