The Importance of Artificial Intelligence for Growing Brands

Find What's Possible in AI: People. Purpose. Platform.

More than ten years ago, social media was the "next big thing" and now it is part of everyday life. In 2024, almost everything we do is now influenced by artificial intellligence better known as "AI." In today's competitive environment, AI offers the opportunity for differentiation, efficiency, and capacity.

As I prepare for a new role, I have identified a simple approach to developing process that supports AI integration:

Step 1: Define User Groups for AI Implemetation:

A few user groups to include in AI development initiatives including, but not limited to: brand managers, communication specialists, content developers, product marketers, demand generation leaders, field marketers, digital marketing specialists, CMO, Chief of Staff, operations, and sales, and IT.

Step 2: Define Use Cases for AI Integration Here are just a few examples of use cases:

Product Marketing: Analysis of competitors and value propostion development

Content Marketing: Customer centric content development for use in social media, blogs, websites and more!

CMO: Strategic planning and analysis.

Digital and Web: AI-based search and optimization.

Step 3: Define Universal Platforms

Choosing the right platforms is key. Some considerations include: API functionality for integration, price for premium features, user experience, and scalability.

For all leaders, we must be prepared to monitor and adapt. AI is changing as often as you send a text! While today's inflationary climate requires many companies to do more with less, AI has the potential to help drive greater efficiency. The process of integrating AI requires exploration to integration. AI tools are very dynamic and continue to develop more robust functionality over time. If companies have not started integration, it is not too late.